Budget Airline, Jambojet has launched an onboard advertising program that will feature advertisements on the folding tray tables in select aircrafts. The move which is a first on the continent is a joint partnership with leading in-flight graphic and digital advertising company Global Onboard.
Commenting on the move, Jambojet CEO, Willem Hondius said: “We are the first airline to use this technology which will allow us to give potential advertisers a targeted a captive audience who can be actively engaged for an extended period of time”.
This model offers marketers an effective way to reach consumers who are increasingly difficult to influence via traditional media like television, billboards and newspapers.”
The airline has already signed their first client, Safaricom who will be running the Safaricom 4G data campaign on the foldable tray tables on one of the 78 seater Bombardier Q-400.
In-flight advertising has proved to be an additional revenue generator across for many airlines across the globe especially the low cost carriers that are constantly striking a balance between low cost tickets and soaring fuel prices.
Trushar Ketia, CEO of Tria Group, an out of home (OOH) advertising and experiential marketing company, which sold the table-tray advertising to Safaricom says the system provides an average of 40 minutes of “dwell time” during a typical flight. It’s a good medium, a good audience and they’re captive to some extent.
Other than table-tray advertising, Jambojet currently offers airborne advertising on it boarding passes, head rest covers and in-flight sampling of products.
The four year old airline currently operates one of the youngest fleet of four Dash 8 Q400 aircrafts flying to Eldoret, Kisumu, Malindi, Mombasa, Nairobi, Ukunda and Entebbe from Jomo Kenyatta Airport. It has flown over two million passengers.